PANAMA
An integrated tourism campaign for Panama based on the semi-absurd premise that Panama isn't, well, for tourists. And having been there several times, I can tell you, it's not. Once out of Panama City, you're more or less on your own. We tried to give people an excuse to choose Panama over other travel destinations by highlighting the aspects of Panama that can't be found anywhere else on the planet.
VIDEO
ANTHEM
BACHELORETTE PARTY
BIRDER
FISHING
VOLCANO
SLOTH
SURF
EVEREST
FACE PAINT
COPA AIRLINE FILM