DICK’s SCHOOL OF SPORT

To get kids stoked for back to school, Dick’s hit the metaverse. We created a school where the worlds of sport and style come together in Roblox. It’s a place teens can express their fashion as fearlessly as they play on the field.

Roblox users enter the virtual experience through The Locker Room, where they will receive their own locker and style points that can be redeemed to buy shoes, clothing and accessories for their digital avatars. Within the School of Sport, Roblox users can also socialize and collect stickers, badges and style points by completing certain tasks.

Roblox Inluencers on Youtube and Twitch helped spread the word. We even built an in-game portal, inside other Roblox games, that teens could enter and get dropped directly into our experience.

THE RESULTS:

TOTAL VISITS - 2.3 Million

HOURS OF GAMEPLAY - 237,000 hours and counting,

PLAYERS’ FAVORITE - 82%